Envisioning a world
where everyone is
empowered to
celebrate their beauty
leadership in beauty
Category Leadership, Proven Performance
Our brands lead the categories we helped define — trusted by consumers globally and proven to deliver, consistently and at scale.
#1
IN NAILCARE
#1
IN FALSE EYELASHES
100+
COUNTRIES
60,000+
U.S. RETAIL DOORS
since
1989
EXPLORE OUR PLATFORM
WHO WE ARE
A Global Beauty Platform, Built Over Time
KISS Beauty Group is a global beauty enterprise shaped by more than three decades of building, innovation, and growth.
What began as a single-category innovator has evolved into a category-defining leader across nails, lashes, and adjacent beauty categories—serving millions of consumers in more than 100 countries.
Kiss Beauty Group brings together capabilities across product development, manufacturing, brand building, and global distribution— enabling ideas to move from concept to shelf with speed, consistency, and scale.
Today, our brands are trusted by the world’s leading retailers and recognized for delivering accessible, high-performing beauty solutions at scale.
OUR PURPOSE
Our Mission
Our mission is clear: To create exceptional solutions for effortless beauty—through an integrated platform spanning innovation, manufacturing, brand building, and global distribution. Guided by a commitment to effortless beauty, we envision a world where everyone is empowered to celebrate their beauty.
Customer First
At Kiss Beauty Group, sincerity to customers is paramount. We do more than just value our customers; we view, think, and act from their perspective. By actively listening and responding to their needs, we prioritize customer satisfaction above all and strive to constantly exceed their expectations.
01
Pursuit of Excellence
Kiss Beauty Group never settles for mediocrity. We pursue excellence in every aspect of our work, even when others may say “it’s good enough.” We are fiercely committed to innovation and drive for success, delivering high quality solutions that exceeds expectations and set new standards in our industry.
03
02
Respect for One Another
Kiss Beauty Group respects and values the unique contributions of each individual – every employee, customer, partner, and community member. We are deeply committed to diversity in talent and experiences because we know that we are nothing without our people.
04
Thriving Together
Kiss Beauty Group envisions a future not just for ourselves but for everyone. We are dedicated to growing together, recognizing that our success as a company is intrinsically tied to that of our employees and customers, the broader society, and the environment.
Our Core Values
Our portfolio of brands
1989
A Dream Takes Root in Flushing
Founded by John Y. Chang, Sung Yong Chang, and Won Shik Kang, the business begins with a vision to make salon-quality, do-it-yourself beauty accessible to all. This foundation leads to the launch of the KISS brand in 1992 and establishes the basis for what would evolve into today’s multi-company platform.
1992
Retail Breakthroughs and Brand Foundations
Operations formalize under KISS Products, Inc., with entry into major retailers including Walmart, Target, and Walgreens. The portfolio expands with the launch of additional brands, while IVY Enterprises, Inc. is established to serve the beauty supply channel with diversified product offerings.
2008
Global Scale and a Growing Footprint
The organization expands into more than 90 international markets, including the UK, Canada, Germany, Brazil, Mexico, and Japan. Growth is supported by investments in talent development and leadership programs that strengthen the organization’s global capabilities.
2012
Innovation Accelerates & Capabilities Scale
Category-defining innovations, including imPRESS Press-On Manicure, drive growth while expanded manufacturing and a responsive supply chain enhance speed and scale. These advancements position the organization as a leader in fashion nails and false eyelashes across global markets.
2019
The Next Era of Growth
Continued brand expansion is paired with long-term infrastructure investments, including a LEED-certified headquarters in Port Washington, New York, and the KISS Distribution Center (KDC) in Savannah, Georgia—advancing capabilities in sustainability, logistics, and operational excellence.
Today
An Enduring Vision for Beauty That Empowers
Today, KISS Beauty Group is guided by a mission to create exceptional solutions for effortless beauty. Its strength comes from its people—who bring its values to life by putting customers first, respecting one another, pursuing excellence, and thriving together—guided by a shared spirit of passion, challenge, and innovation.
OUR JOURNEY
Built to Last
From entrepreneurial beginnings to a global platform, our journey reflects a continuous process of building, scaling, and redefining what’s possible in beauty.
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60,000+
U.S. RETAIL DOORS
since
1989
100+
COUNTRIES
#1
IN FALSE EYELASHES
#1
IN NAILCARE